I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Everyone Says Newsletters Are Saturated… But Are They?
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
32: How Speaking Can Add an Income Stream (and help you find students for your online course)
Have you ever wanted to expand your influence by getting paid speaking gigs? In this episode, Ashley and I discuss how speaking can add an income stream to your online course business and help you find students at the same time!
31: 5 Proven Time Saving Hacks to Implement Today
There’s never enough time…
What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time.
30: 5 Email Marketing 'Rules' to Experiment Breaking
You've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience.
In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Experts. When she’s not supporting online business owners to dream bigger, reconnect with their message and implement faster, you can probably find her watching trashy TV and answering ConvertKit questions on Facebook.
29: Moving Beyond a Scarcity Mindset (in your online course business)
We explore the beliefs that fuel scarcity mindset and provide tips you can use to bypass your fears and embrace an abundance mindset long term.
28: How to Host a Rockstar Course Beta
In this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from daily business management to 6-figure launches.
27: The Secret to Profiting with a Small Email List
Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates?
But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right).
26: 5 Easy Tips to Improve your Copy (even if you hate writing)
In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides.
25: 7 Tasks a Course Creator Should Outsource to a Virtual Assistant
Feeling overwhelmed? Tasks falling through the cracks? Know that you could really move your online course business forward IF you could focus on the $1,000/hr tasks versus the $20/hr tech and admin work?
Join us in this episode where Danielle and I discuss:
How do you know when you're ready to hire a VA?
Tasks a course creator should outsource to a VA. Hint: you may be surprised by some of these and relieved at the same time!
How you should hire a VA and what you should expect to pay for experienced VAs.
24: How to Promote your Online Business Using LinkedIn
In this episode, I'm joined by Donna Serdula who is an expert on LinkedIn profile optimization and author of the book LinkedIn Profile Optimization FOR DUMMIES. She's proven that a strong LinkedIn profile is the key to performing well on LinkedIn.
23: 5 Tips to Create a Website that Converts
In this episode, I'm joined by Karima Neghmouche, a brand + web designer who focuses on user-experience with design so that your website does more than just look good - it converts into paying clients!
22: 3 Mindset Shifts to Make Before Your Next Launch
In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses. As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order to create empowering copy.
21: 4 Simple Steps to Get your Website on the Front Page of Google
In today’s podcast episode, I chat with Melissa McGraw, a 20-year veteran of the fashion and consumer goods industry. She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses.
20: Tips for a Brag-Worthy Sales Page
In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients.
Dani shares her tips for creating brag-worthy sales pages.
19: The Keys to a Successful Pitch Email
In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing.
Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!"
18: How to Launch a Money Making Virtual Summit
In this podcast episode, I chat with Eden Fried, the host of the Rebel Boss Ladies podcast and the Rebel Boss virtual summit. Eden shares her tips on how to run a money making summit.
17: Three Top Tips to Get your Next Email Read
In this podcast episode, I talk with Marisa Corcoran, a copywriter and messaging strategy who helps coaches and creatives craft compelling copy that attracts clients, makes money and creates a massive movement online.
16: How to Attract Students Using Pinterest (without feeling salesy)
This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest.
Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).
15: Demystifying the Facebook Pixel, Standard Events and Custom Conversions
Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course.
14: 5 Simple Steps for Creating Your Online Course
In this episode, I'm chatting about 5 Simple Steps to Create your Online Course.
I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch.
13: How to Set Up your 5-Day Challenge for Success with Zach Spuckler
In this episode, I'm speaking with Zach Spuckler, founder of Heart, Soul & Hustle all we're talking all about 5-day challenges.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.

