Questions I Get About HobbyScool (Answered)
If you’ve landed here, you’ve probably seen my name connected to HobbyScool and wondered how it fits into my work.
Sometimes people ask directly.
Sometimes it comes up in intros or emails.
Sometimes it’s clearly a “before I decide what to do next, I need context” question.
This post is my attempt to answer those questions in one place, not as a customer FAQ, but as a founder-level explanation of what HobbyScool is, why I built it, and what I’m actively doing with it now.
Who Is Dr. Destini Copp?
I’m Dr. Destini Copp, a business growth coach and professor who works with experienced creators, educators, and operators.
My work focuses on:
designing systems that scale
making decisions under real constraints
turning expertise into durable business assets
building businesses that don’t rely on constant founder involvement
I’m less interested in what works once and more interested in what keeps working.
HobbyScool is where a lot of that thinking gets tested in the real world.
What Is HobbyScool?
HobbyScool is a creative education platform built around live virtual events, community experiences, and creative wellness programming.
From the outside, people usually see:
large creative events
tens of thousands of free registrations
collaborations with makers and educators
memberships and workshops
What they don’t always see is the operational side.
HobbyScool runs on repeatable systems that allow us to host full live events every single month without rebuilding everything from scratch each time.
That’s intentional and it’s why I talk about it as a systems business, not just a creative brand.
Did You Actually Build HobbyScool Yourself?
Yes.
I built HobbyScool from the ground up from a domain name purchase and still actively run it.
That includes:
designing the event model
setting up sponsorship and corporate wellness pathways
deciding which systems get standardized
deciding where my involvement adds value and where it doesn’t
HobbyScool isn’t a project I’ve stepped away from.
It’s an operating business I’m actively scaling.
Why I Don’t Rely on Hustle to Run It
Early on, hustle works.
Doing everything yourself can move things forward — until it becomes the reason growth slows down.
At a certain point, the issue isn’t effort.
It’s dependence.
Inside HobbyScool, growth only became sustainable once I stopped being the default solution and started designing how work gets done.
That shows up in very practical ways.
What That Looks Like Inside the Business
A few real examples:
LinkedIn outreach for sponsorships and corporate wellness runs on SOPs and message frameworks, not one-off DMs from me.
Pinterest traffic is handled through documented processes and custom GPTs so my VA isn’t guessing — and I’m not rewriting copy.
Monthly live events run on the same core timelines, roles, and workflows, which means execution doesn’t depend on me hovering.
I still make the decisions.
I just don’t personally carry the execution.
That shift is what allowed HobbyScool to grow without turning into a constant scramble.
How Big Is HobbyScool?
HobbyScool regularly runs events with tens of thousands of free registrations.
One recent event brought in:
17,958 attendees
$39K in revenue
$22K in profit
Those numbers aren’t interesting on their own.
What’s interesting is how they happened and what tradeoffs were involved.
That’s the part I care about documenting.
What Is the $1M HobbyScool Experiment?
The $1M HobbyScool Experiment exists because growth isn’t driven by a single moment.
It’s driven by decisions that compound over time.
The experiment documents:
how systems are designed
why certain platforms are chosen and others ruled out
where profit is prioritized and where it isn’t
how I decide what gets standardized and what stays flexible
It’s not a course.
It’s not a playbook.
It’s a real-time record of how a business is being scaled.
A Concrete Example of That Decision-Making
I put together a free report called:
The Decisions Behind a 17,958-Attendee Creative Event
How one set of tradeoffs produced $39K in revenue and $22K in profit — and what I’d decide differently next time.
Inside the report, I walk through:
how free registrations turned into paid sales
the collaboration decisions that drove scale without a large team
where profit showed up, where it leaked, and why
why I funded list growth with ads instead of organic-only traffic
which platforms and systems I chose — and which I ruled out
It’s one moment in time, shared in full context.
📥 You can get instant access to the report here.
Where My Other Work Fits
For creators who want help applying this kind of decision-making inside their own businesses, I work more closely with a small group inside the Creator’s MBA Lab.
And because email systems are one of the highest-leverage areas in any creator business, I also explore that layer in depth inside the Newsletter Profit Club.
Neither is required to follow the experiment, they simply exist for people who want support turning this way of thinking into execution.
Who This Is For
HobbyScool serves a wide creative audience.
The $1M HobbyScool Experiment is for:
experienced creators
educators
operators
people already building something real
If you’re interested in how decisions stack up over time, not just what worked once, this will make sense quickly.
Final Thoughts
HobbyScool isn’t separate from my work.
It is the work.
It’s where ideas about systems, leadership, and decision-making get tested under real conditions, not in theory, but in practice.
And if you’re someone who wants to understand how businesses actually scale once hustle stops working, that context matters.
Get a copy of your free report below.
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