The Report My Real Estate Agent Never Sent
Our house has been on the market this year, and we haven’t been getting regular updates from our real estate agent. Because we weren’t hearing anything, in our minds he wasn’t doing anything.
He may have been working on it every single day. We just had no way of knowing, and that’s the part that got me thinking.
With Claude and the automation tools we all have now, there’s no reason a listing agent couldn’t send every one of his sellers a simple weekly report. It would pull everything together in one place so the seller can see what’s actually happening with their house, and it would take the agent almost no time once it’s set up.
What that report would have told us
Here’s what I wanted to see every week while our house was listed:
- A running total of showings, so we knew how many people had been through the house so far.
- The feedback from each showing, including what buyers and their agents said afterward.
- The online activity, like how many views and saves the listing got on Zillow and Realtor.com.
- Which agents brought buyers through, so we could see who was paying attention to the listing.
None of that is hard information to get. The agent already has most of it in his email and on the listing sites. Pulling it together by hand for every seller, every week, is the part that takes time, and that’s the kind of work Claude can do now.
A seller who gets that report every Friday knows what’s going on, even in a slow week. That’s a big deal for an agent who counts on happy sellers to send referrals their way.
Why this is a business idea for someone else
Here’s where my mind went next. Most agents aren’t going to sit down and build this themselves. They’re busy showing houses and talking to clients, and a lot of them aren’t going to spend an afternoon figuring out AI.
But someone who knows how to set this up could build it once and sell it to agent after agent, because every listing agent has the same problem. Every one of them has sellers waiting to hear what’s going on with their house.
That’s the idea behind this whole series. There are people in every industry who need help with something that’s easier to build now than it’s ever been, and you might be the person who builds it for them. You don’t have to be a real estate agent to sell to real estate agents. You need to understand the problem and know how to build the fix.
Three ways to make money from the seller report
Even this one idea could turn into a few different products:
- Teach it. Create a short workshop or course that shows agents how to set up the weekly report themselves.
- Build it for them. Offer a done-for-you setup where you connect the report to their listings and email and charge a one-time setup fee.
- Sell the tool. Run the report for them every week and charge a monthly fee for it.
I’m going deeper on these three in another post in this series, because they work for every idea you’ll read about here.
The same gap shows up everywhere
Once you start looking for it, you’ll see the seller report problem all over the place. Someone is paying for a service and waiting to hear what’s going on, or someone is doing the same task by hand every single week.
- Homeowners waiting on their contractor to tell them what got done this week and where the budget stands.
- Pet owners who would love a quick report with photos after every visit from the sitter.
- Parents who don’t know what their kid worked on with the tutor.
- Bookkeeping clients who don’t understand their own monthly numbers.
- HR teams answering the same handbook questions from employees over and over.
- Sales managers who spend Monday morning putting together a pipeline report by hand.
Every one of those is a product someone could build and sell. Some are small local businesses and some are corporate teams, and I’m covering both in this series, starting with 101 niches you can sell AI tools and digital products to, plus 50 corporate niches for people who come from the corporate world.
How to spot an idea like this yourself
You don’t need to wait for your own house to go on the market to find one of these. Here are four questions you can ask about any industry.
Where do customers wait and hear nothing?
This is the seller report. Look for any service where the customer pays and then waits, like a home sale, a remodel, a tax return or a kid’s tutoring.
What gets done by hand every week?
Weekly reports, follow-up emails, schedules and summaries are things people in almost every industry still put together by hand.
What do customers keep asking?
When the same questions come in over and over, a guide, an FAQ assistant or an automatic update would help.
What do they complain about with the tools they use now?
Complaints in Facebook groups, reviews and forums tell you what people wish their tools did.
You don’t have to be a tech person
When people hear “AI tool,” a lot of them picture an app that takes months and a developer to build. Some ideas do need that, but a lot of them don’t. Here’s how I think about how hard an idea is to build:
- Easy: things you can set up in Claude in an afternoon or two, like a skill that turns a tutor’s notes into a parent report.
- Medium: Claude plus another tool you connect, like an email platform or a spreadsheet, which might take a week or two.
- Bigger build: apps you’d make with a builder like Lovable or with a developer, which can take a few weeks or more.
The seller report could start out as the easy version. The agent pastes in the week’s showing feedback and listing views, and Claude turns it into a clean update to send to the seller. You can automate more of it later, once you know agents will pay for it.
I built the Pivot Idea Finder to help you find ideas like this for your own business. It asks you a few questions about what you do and who you serve, runs the gap questions with you and gives you three ideas, scored, with a first test for the top one. Get it free here.
Where to start
Pick one industry you understand, or one you’re curious about, and run it through the four questions. Then pick the idea that looks easiest to test and offer it to a handful of people before you build the whole thing.
If you want help building and testing your idea, that’s what we work on together inside the Creator’s MBA AI Mastermind. You can take the quick quiz to see if it’s a good fit for you.
And if you’re still looking for the right idea, start with the Pivot Idea Finder below.
Find three ideas you could sell
Answer a few questions and get three ideas, scored, with a first test for the top one.
Get the Pivot Idea Finder →Frequently asked.
What AI tools could I sell to real estate agents?
A weekly seller update report is one of the simplest. Others include showing feedback summaries, listing description drafts and closing timeline guides for buyers and sellers.
Do I need to know how to code to sell AI tools?
No. A lot of ideas can be built in Claude with no coding at all, like a skill that turns a few notes into a client report. Bigger apps may need a builder like Lovable or a developer.
How do I find a business idea I can sell with AI?
Look for places where customers wait and hear nothing, tasks people do by hand every week, questions customers keep asking and complaints about the tools people use now. Each of those is a gap a product could fill.
Who can sell AI tools and digital products to other businesses?
Anyone who understands a problem and can build or set up the fix. That includes creators, coaches, consultants and people coming from corporate jobs in HR, sales, finance or operations.
How should I price an AI tool for a small business?
Start with a small test. You could try a one-time setup fee, a monthly fee for a tool that runs every week, or a course that teaches people to build it themselves, and then adjust once you see who buys.
Dr. Destini Copp helps digital product creators build sustainable, systems-based businesses through the Creator Growth Flywheel framework. She’s the founder of Creator’s MBA and HobbyScool, and has been teaching online business strategy for over a decade. Learn more →
