Most homepage redesigns start with colors and fonts. That's not what I did. Here's how I used Claude Design to rethink the entire HobbyScool homepage — starting with strategy, working through 10 wireframe iterations, and landing on a layout with one clear job: get creative hobbyists on the email list.

Killing something that failed is easy. This one was working, and I stopped it anyway. Here's what four months of one person's time actually cost.