How I Plan My 90-Day Growth Cycle (Using the Creator’s MBA Playbook)
You’ve built the offers. You’ve done the work.
But your results still feel… unpredictable.
Some months, your sales and signups are flowing.
Other months, it feels like you’re starting from scratch — again.
Sound familiar?
That’s exactly where I was before I started planning my business in 90-day cycles using the Creator’s MBA Playbook, a system that helps you connect every project, product, and plan to one simple goal: predictable growth.
In this post, I’ll walk you through exactly how I plan my quarter, step by step.
Why I Plan in 90-Day Cycles
Yearly planning doesn’t work for most creators.
A year is too long to predict — too many launches, pivots, and moving pieces.
But 90 days?
That’s the sweet spot.
It’s long enough to see real results, but short enough to stay flexible when life or business shifts.
Each quarter represents one full turn of your Growth Flywheel, the five systems that power every thriving creator business:
Attract – Bring in new leads consistently.
Engage – Turn attention into connection.
Nurture – Build trust that leads to sales.
Retain – Keep customers coming back.
Advocacy – Turn happy customers into promoters.
When you plan in 90-day cycles, you’re not just managing tasks.
You’re designing momentum.
As it says in the Playbook:
“Momentum isn’t built in a day, it’s built every quarter.”
🧭 Step 1: Start with Vision and Focus
Every new quarter, I start on the Vision + Focus page of the Playbook.
Before I set goals, I define my direction…because goals are outcomes, but direction gives them meaning.
I ask myself three simple questions:
What’s my top growth priority this quarter?
How do I want my business to feel over the next 90 days?
What would make this quarter a success, even if nothing else got done?
Then, I choose a Quarterly Theme. A single word or phrase that shapes my decisions.
It might be visibility, systems, stability, or growth through simplicity.
That focus helps me cut through the noise and say no to anything that doesn’t align with where I’m heading.
🔍 Step 2: Audit Your Growth Flywheel
Next, I move into the Growth Flywheel Audit section.
This is where I take an honest look at how each of my five systems is performing.
Each question starts with “Do I have…?”
Do I have a consistent way to attract new people into my world?
Do I have a clear path that turns attention into sales?
Do I have an email or content rhythm that builds trust every week?
Do I have systems in place to keep customers engaged?
Do I have a way to encourage referrals and advocacy?
Then I rate myself and note where I feel momentum and where it’s lagging.
If I’m ever unsure, I run my Creator’s Growth Diagnostic, powered by my AI business strategist, Sloan.
She asks those same five questions and gives me a personalized plan to fix my biggest bottleneck.
Sloan Your AI Business Strategist
⚙️ Step 3: Map Projects to Systems
Once I’ve identified my weakest system, I turn to the Map Your Flywheel pages.
This is where the magic happens — instead of writing a random list of goals, I assign every project to a system in my flywheel.
Here’s a quick example:
Attract: Update my evergreen freebie and pitch three podcasts.
Engage: Optimize my tripwire funnel.
Nurture: Build a 4-week newsletter mini-series.
Retain: Improve onboarding for new members.
Advocacy: Feature a customer success story in my newsletter.
Each project serves a purpose, tied to a system.
And because the Playbook includes suggested KPIs for every system, I can track progress without guessing.
No more scattered launches.
Just connected systems that build on each other.
🎯 Step 4: Prioritize with ICE Scoring
Before locking in goals, I use the ICE Scoring method from the Playbook — short for Impact, Confidence, and Effort.
I score each project on a scale of 1–10 for each factor:
Impact: How big of a result could this create?
Confidence: How sure am I that it’ll work?
Effort: How much time or energy will it take?
High impact, high confidence, low effort projects go straight to the top of the list.
Then I narrow it down to my Top 3 Quarterly Goals and write them on the Quarterly Commitment page, alongside my word or theme for the quarter.
As the Playbook reminds me:
“When everything feels urgent, clarity is your best growth strategy.”
🔁 Step 5: Review and Adjust
At the end of each month, I use the Monthly Momentum Check-In page to ask:
What worked?
What’s feeling stuck?
What will I focus on next?
Then, at the end of the quarter, I turn to the Wrap-Up + Next Quarter at a Glance section.
I reflect on my wins, lessons, and what I want to carry forward.
Because this isn’t just about planning, it’s about learning and compounding what’s already working.
As the Playbook says:
“Every quarter you complete, you’ve proven something powerful. You can build a business that grows with intention, not pressure.”
🚀 How to Start Your Own 90-Day Growth Cycle
You don’t need to plan the perfect quarter.
You just need to start building your first complete one.
Start with:
A clear theme,
One system to strengthen,
And three goals that actually move you forward.
If you want a guided framework to do it step-by-step, grab your Creator’s MBA Playbook — it’s the exact planner I use to run my own business every quarter.
If you’d like my feedback, accountability, and access to monthly planning workshops, join me inside the Creator’s MBA Lab, that’s where we turn your Playbook into predictable profit.
And if you’re not sure where your growth is stalling, start with Sloan, my free AI business strategist.
She’ll diagnose your biggest bottleneck and give you a personalized plan to fix it.
✨ Final Thoughts
The Creator’s MBA Playbook isn’t about working harder, it’s about working smarter.
When you plan in 90-day cycles, you stop guessing.
You start seeing exactly how every piece of your business connects.
You can finally stop chasing momentum…
and start designing it.
