What does early validation actually look like when you start selling a creative business to organizations?

This behind-the-scenes experiment breaks down what changed inside HobbyScool as we began packaging it for B2B and corporate wellness—before booked calls, signed contracts, or clear outcomes. It’s a real look at the groundwork, systems, and mindset shifts required long before revenue shows up.

At HobbyScool, January has never been a strong revenue month. In this experiment, I share why we moved to monthly virtual events, how a smaller January summit still made a profit, and what it revealed about building predictable revenue through repeatable event systems.ng.

I nearly shut down the HobbyScool Shopify store because it felt optional. This experiment explains why I didn’t — and how seeing it as a long-term business asset changed everything.