People Pay More for a Newsletter With a Real Person Behind It
The Logic added a $449 tier built around its reporters, and readers paid more for it. I run two brands and still ask every new HobbyScool subscriber to reply. Here's why, how it helps deliverability and four ways a personal newsletter earns.
My Email Open Rates Are at 56% (for a 38K List) While Everyone Else Is Panicking About AI
Everyone in my world is talking about it — email open rates are dropping. AI is changing what lands in the inbox and a lot of creators are watching their numbers slide. And then there's me, looking at my stats and seeing something different. Here's what's working.
Email After the AI Inbox: Why Newsletter Strategy Has to Change
Inbox AI isn’t killing newsletters — it’s exposing weak strategy. This guide breaks down what’s changing, why consistency alone isn’t enough, and how purpose-driven newsletters still win.
Treating Email Like a Content Channel Is Now a Liability
Email works best as relationship infrastructure, not a content feed. As AI inbox filtering increases, newsletters built around volume and consistency alone are becoming harder to justify and easier to ignore.
Lifecycle Emails Are Becoming the Safest Asset in an AI-Filtered Inbox
As inboxes become filtered by AI, emails tied to real subscriber actions are holding up best. This post explains why lifecycle emails are becoming the safest, most reliable asset in modern newsletter strategy.
Email Engagement Metrics Are About to Get Messier — And That Doesn’t Mean Your Newsletter Is Failing
Email engagement metrics are about to get harder to interpret. With AI inbox filtering, non-engagement doesn’t always mean lack of interest — and reacting too quickly can lead to the wrong decisions.