Everyone in my world is talking about it — email open rates are dropping. AI is changing what lands in the inbox and a lot of creators are watching their numbers slide. And then there's me, looking at my stats and seeing something different. Here's what's working.

Inbox AI isn’t killing newsletters — it’s exposing weak strategy. This guide breaks down what’s changing, why consistency alone isn’t enough, and how purpose-driven newsletters still win.

Email works best as relationship infrastructure, not a content feed. As AI inbox filtering increases, newsletters built around volume and consistency alone are becoming harder to justify and easier to ignore.

As inboxes become filtered by AI, emails tied to real subscriber actions are holding up best. This post explains why lifecycle emails are becoming the safest, most reliable asset in modern newsletter strategy.

Email engagement metrics are about to get harder to interpret. With AI inbox filtering, non-engagement doesn’t always mean lack of interest — and reacting too quickly can lead to the wrong decisions.