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Email Marketing in 2026 and Beyond: What Digital Product Creators Need to Know Right Now

Email marketing has never been more crowded — and it has never performed better. But the creators generating exceptional returns right now aren't doing what most people think. They're using AI to make thousands of micro-decisions at scale: who gets which message, at what time, with what subject line, after what action. Here's what's actually changed, what's coming next, and the moves that matter most for digital product creators in 2026.

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Blog Destini Copp Blog Destini Copp

Why SMS Is the Missing Piece in Your Newsletter and Digital Product Strategy

Your email list is your most valuable asset — but it's not the only channel that matters. SMS gets 12% click rates compared to email's 2–3%, and when you combine both, you can see up to 97% higher clicks. Here's exactly how newsletter creators and digital product sellers can add SMS to what they're already doing — without rebuilding their strategy from scratch.

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Blog Destini Copp Blog Destini Copp

The Email That Hit My Inbox at 9:47pm…

Last night, I got one of those emails every business owner dreads: an angry unsubscribe. Here’s how I turned that sting into a powerful reminder that unsubscribes aren’t failure—they’re proof your marketing is working.

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