Your email list is your most valuable asset — but it's not the only channel that matters. SMS gets 12% click rates compared to email's 2–3%, and when you combine both, you can see up to 97% higher clicks. Here's exactly how newsletter creators and digital product sellers can add SMS to what they're already doing — without rebuilding their strategy from scratch.

Every year someone predicts email is dying. Every year it refuses to cooperate. Here's what the latest 2026 newsletter data reveals — and what it means for creators building courses, memberships, and digital products.