If your digital product sales feel unpredictable — some weeks decent, others quiet — the problem isn’t your offer. It’s your system. The Creator’s Growth Flywheel helps digital product creators turn scattered sales into steady, predictable revenue. In this post, Dr. Destini Copp breaks down the five stages of the Growth Flywheel — Attract, Engage, Nurture, Retain, and Advocate — and shows how to connect them into a self-sustaining ecosystem that builds momentum month after month. Plus, learn how AI tools can automate and accelerate each stage so your business grows even when you’re not promoting.

Most creators don’t need more offers—they need a clearer path. The Customer Journey Gap Check helps you map your product suite, spot missing pieces, and align your next 90 days to the right growth opportunities.

In September 2025, our HobbyScool brand hosted one of its biggest events yet: The Art of Handmade Summit. Nearly 18,000 people attended, generating $39,041 in revenue and $22,341 in profit. In this post, I’ll share a snapshot of what worked, what didn’t, and why summits have become the growth engine behind HobbyScool. For the full funnel breakdown and all the behind-the-scenes lessons, head over to my Substack.

Most entrepreneurs focus on sales. I’m focused on value. The $1M HobbyScool Experiment is my plan to grow a creative brand into a sellable business by 2027.

I set a goal to grow HobbyScool into a $1M, sellable brand. Instead of keeping my notes in private spreadsheets, I’m documenting the process on Substack. Here’s why this platform is perfect for building in public — and what creators can learn about using Substack the right way.

Last night, I got one of those emails every business owner dreads: an angry unsubscribe. Here’s how I turned that sting into a powerful reminder that unsubscribes aren’t failure—they’re proof your marketing is working.