8 Campaigns to Borrow From Big Retailers
Target, Amazon, Starbucks, Sephora and Apple ran a lot more than sales this year. Here are eight of their campaigns, from a made-up holiday to a bring-a-friend pass, and the version of each one you can run in your digital product business.
Launches vs. Campaigns: A Better Way to Sell Digital Products
A launch puts your whole quarter on one week, and when the cart closes you start over from zero. Big retailers run campaigns all year instead, and here's what changes in your business when you do the same.
Fun Campaign Ideas That Don't Feel Salesy
When there's always something going on, promoting feels a lot more fun. Here are seven campaigns for digital products, like scavenger hunts, countdowns and member appreciation weeks, that you can use any month.
What Sephora Can Teach You About Promoting Your Digital Products
Sephora only runs two big sitewide sales a year, but there's almost always something going on. Here's how to borrow that approach with one campaign a month, so promoting your digital products feels fun and friendly instead of like a big launch every few months.