When there's always something going on, promoting feels a lot more fun. Here are seven campaigns for digital products, like scavenger hunts, countdowns and member appreciation weeks, that you can use any month.

Sephora only runs two big sitewide sales a year, but there's almost always something going on. Here's how to borrow that approach with one campaign a month, so promoting your digital products feels fun and friendly instead of like a big launch every few months.