What Substack's New Sponsorship Formats Mean for Small Newsletters
Substack announced three new ways brands can sponsor a newsletter, and you don't need Substack or a big list to use them. Here's what each format looks like when you have a small newsletter and your own products to sell.
People Pay More for a Newsletter With a Real Person Behind It
The Logic added a $449 tier built around its reporters, and readers paid more for it. I run two brands and still ask every new HobbyScool subscriber to reply. Here's why, how it helps deliverability and four ways a personal newsletter earns.
Your Subscribers Decide to Buy in the First 48 Hours or Not for Months
A big publisher found that new subscribers either buy in their first 48 hours or wait seven to nine months. Here's how I set up the free gift, tripwire and weekly emails so I catch people in both windows, and why list growth can't stop.
What to Put on Your Newsletter Sponsorship Page
Most sponsorship pages read like a résumé. Subscriber count, open rate, a contact form. Here are the six blocks that turn it into a page that sells the slot without you being in the room, plus the case for putting your prices in public.
How to Sell Newsletter Sponsorships With a Small List
Wait until 10,000 subscribers, then start selling sponsorships. That advice costs creators years of revenue. A small list does not have a size problem, it has a buyer problem, and the fix is smaller placements sold to people who already know you.
How to Price Newsletter Sponsorships (What I Charge and Why)
Every sponsorship pricing guide starts with your subscriber count. That's the wrong input. Here are the four decisions that actually set your rate, the numbers I landed on, and the cap mistake that almost cost me $148 an issue.
How Many Subscribers Do You Need to Monetize a Newsletter?
HubSpot's 7-figure newsletter guide says you need 50,000 subscribers before a paid offer makes sense. The math checks out. It's also answering a question you didn't ask. Here's what changes when the newsletter isn't the product.
Paid Newsletter Benchmarks 2026: What They Mean for Creators
A new report says the median paid newsletter converts at 0.62 percent, and that number is going to scare a lot of creators. Here's why it's the wrong thing to watch, and what the 2026 data actually means if you sell products instead of a paywall.
Stop Building Your Business on Rented Land
Facebook reach, the Instagram algorithm, now the inbox. Every few years the rules change on land you only rent. Here is how to build your business on ground that is actually yours.