What Is Your Offer Being Compared To?
When someone says your course costs too much, they’re comparing it to something, like free YouTube videos, a $20 book or Netflix. Here’s how to spot the comparison your buyers use now and give them a better one on your sales page and on sales calls.
Every ‘It’s Too Expensive’ Is a Story Problem
When someone says your course, membership or coaching is too expensive, the first move is usually to drop the price or add more bonuses. Neither one changes the story your buyer tells themselves about the money. Here’s what Mark Cuban figured out on the sales phones and how to use it on your own offers.
10 Mistakes to Avoid When Pricing Your Digital Product (2027)
Most pricing mistakes come from pricing out of fear, like dropping the price, adding more options or running one more discount. Here are the 10 I see creators make most as they plan for 2027 and what to do instead.