The Most Important Email to Send New Subscribers (And How to Write It)
You’ve done the hard work: created a lead magnet, built a landing page, and finally got someone to join your email list.
But there’s one step that can make or break your relationship with that new subscriber—and it often gets overlooked.
That step is your welcome email.
This is the most important email you’ll ever send. It sets expectations, builds trust, and plays a critical role in email deliverability—a key factor in whether your emails end up in the Primary inbox or lost in the Promotions tab.
Let’s break down why it matters, and how to make sure yours gets opened, clicked, and replied to.
Why Your Welcome Email Matters for Deliverability
Email service providers like Gmail and Outlook look at how your subscribers engage with your emails. They monitor:
Opens
Clicks
Replies
Your welcome email is your first chance to tell inbox filters:
“This person wants to hear from me.”
A well-crafted welcome email helps ensure your future messages don’t get flagged as spam or buried in promotions.
The 2 Most Important Goals of a Welcome Email
If you take nothing else from this post, remember this:
Your welcome email needs to do just two things:
1. Get Them to Click
Clicking a link signals engagement. Whether it’s:
A button to download a free guide
A link to your best blog post
A popular podcast episode
Or a helpful tool you recommend
Make it obvious. Don’t bury it under a wall of text.
Use a clear call-to-action like:
👉 “Click here to grab your free download.”
2. Get Them to Reply
Replies are inbox gold.
They show your email is valuable and wanted—and they improve deliverability across your entire list.
Try a simple question like:
“What brought you here today?”
“What kind of content are you most interested in?”
“What’s your biggest challenge with [your niche] right now?”
These don’t just get replies—they give you insight into what your subscribers really want.
What to Include in a High-Converting Welcome Email
Here’s a simple framework to help you craft a welcome email that builds trust and boosts engagement.
A Warm, Personal Introduction
Start with a casual tone that sounds like you:
“Hey there, I’m so glad you’re here!”
Set Expectations
Let them know how often you’ll be emailing and what kind of content they can expect.
Deliver the Freebie
If they opted in for something specific, link it prominently.
Ask for a Click AND a Reply
Use just one strong link and one easy question.
Sign Off Like a Human
Examples:
“Talk soon,”
“Cheering you on,”
“Can’t wait to connect more,”
Mistakes to Avoid
❌ Writing a novel (keep it skimmable)
❌ Including too many links (stick to one clear CTA)
❌ Selling too soon (build trust first)
❌ Forgetting to ask for a click or reply (this hurts your deliverability)
Want Help Writing or Optimizing Your Welcome Email?
If you’re not getting the clicks or replies you expected—or you’re not sure what to say in your first email—this is exactly what we cover inside the Newsletter Profit Club.
Inside the club, you’ll get:
A full monthly training on email strategy
Weekly private podcast episodes
Live Q&A to get feedback on your content
👉 Click here to join the Newsletter Profit Club and turn your emails into profit-generating machines.
TL;DR
Your welcome email is the most important message you send a new subscriber.
It determines inbox placement and sets the tone for your brand.
Every welcome email should include:
✅ One click
✅ One reply
✅ A warm, personal toneWant help? The Newsletter Profit Club has you covered.
