The One Page Most Creators Skip After Someone Subscribes
There's a page almost nobody builds, and it might be the highest-return thing you fix all year. One creator's opens dropped from 70% to 48% when they removed it. Here's what goes on it.
The Opt-In Page Test: 3 Checks That Decide If It Converts
Your opt-in page is where you lose most of your subscribers before they ever become subscribers. It's usually the page, not the traffic. Run it through three quick checks and find out.
Why Your Welcome Sequence Isn't Converting (and How to Fix It)
You set up the welcome emails and they're just sitting there. No replies, no clicks, no sales. When a welcome sequence doesn't convert, it's almost always one of three specific problems. Here's how to spot yours and fix it.
The Welcome Experience: Turn a New Subscriber Into a Buyer
A new subscriber is more excited about you the day they join than they'll ever be again. Most creators waste that moment with one email and a gap. Here's the 5-piece map that turns a fresh subscriber into a buyer, and where yours is probably leaking.
How to Set Up Claude: Skills, Projects, Folders, and Chat
Every few weeks someone posts the "right" way to set up Claude, then reverses it. They're all half right. The question was never how to set it up. It's what kind of work you're doing. Here are the four containers and when to reach for each.
What Should I Work On Today? Focus on Revenue First
You sit down to work and freeze, because a dozen things feel urgent and none of them feel clear. That's not a discipline problem. Here's the two-question rule that tells you what to do first, and the free skill that makes the call for you every morning.
How to Get Affiliates to Actually Promote You (With AI)
Your offer converts and people love it, so why won't your affiliates promote it? Usually because you handed them a link and nothing else. Here's the partner promo page I built to make promoting you effortless, and how AI writes the swipe copy in each partner's own voice.
How to Run a Full Funnel Audit With AI (Not Just Your Emails)
The funnel you built a year ago is running untouched, and not just the emails. The pages, the tracking, the links between them. I connected AI to my email tool and my site, audited five funnels in an afternoon, and found offers that were never pitched and a pixel firing twice. Here is how to run the same pass.
Founder Loneliness: The Quiet Problem No One Talks About
A friend told me she was lonely at a concert last night. She works hard, she's driven, and she can't find people who get it. I hear this all the time, and I feel it too. Here's what actually helped me, and the room I'm building now.

