I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
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- Summits, panels, and workshops
- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
257: Why Most Advice Doesn’t Work and What You Learn by Watching Decisions Instead
Most business advice sounds great—until you're the one making the call. In this episode of the Creator’s MBA, I explore why real growth happens not by copying others, but by studying how decisions actually get made. If you've ever felt stuck choosing between multiple good options, this one’s for you.
256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool
We’re all used to seeing polished case studies and perfect outcomes. But what if the real learning happens while the decision is still unfolding? In this post, I’m sharing why I’m building the $1 million HobbyScool experiment in public—and why documenting decisions in real-time is far more powerful than waiting for results.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.