The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue, $300
  • Featured event, Saturday issue, $97
  • Featured listing in The Lineup, $37
Right if you sell a tool, platform, or event digital product creators would use.
See the rate card
Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

28: How to Host a Rockstar Course Beta

In this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from daily business management to 6-figure launches.

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Podcast Destini Copp Podcast Destini Copp

27: The Secret to Profiting with a Small Email List

Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates?

But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right).

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Podcast Destini Copp Podcast Destini Copp

26: 5 Easy Tips to Improve your Copy (even if you hate writing)

In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides.

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Podcast Destini Copp Podcast Destini Copp

25: 7 Tasks a Course Creator Should Outsource to a Virtual Assistant

Feeling overwhelmed? Tasks falling through the cracks? Know that you could really move your online course business forward IF you could focus on the $1,000/hr tasks versus the $20/hr tech and admin work?

Join us in this episode where Danielle and I discuss:

  • How do you know when you're ready to hire a VA?

  • Tasks a course creator should outsource to a VA. Hint: you may be surprised by some of these and relieved at the same time!

  • How you should hire a VA and what you should expect to pay for experienced VAs.

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Podcast Destini Copp Podcast Destini Copp

22: 3 Mindset Shifts to Make Before Your Next Launch

In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses.  As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order to create empowering copy. 

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Podcast Destini Copp Podcast Destini Copp

21: 4 Simple Steps to Get your Website on the Front Page of Google

In today’s podcast episode, I chat with Melissa McGraw,  a 20-year veteran of the fashion and consumer goods industry.  She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses. 

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Podcast Destini Copp Podcast Destini Copp

20: Tips for a Brag-Worthy Sales Page

In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients.

Dani shares her tips for creating brag-worthy sales pages.

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Podcast Destini Copp Podcast Destini Copp

19: The Keys to a Successful Pitch Email

In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing.

Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!"

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Podcast Destini Copp Podcast Destini Copp

16: How to Attract Students Using Pinterest (without feeling salesy)

This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest.

Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).

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Podcast Destini Copp Podcast Destini Copp

14: 5 Simple Steps for Creating Your Online Course

In this episode, I'm chatting about 5 Simple Steps to Create your Online Course. 

I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch. 

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.