Upcoming 2026 Product Roadmap: Newsletter Profit Club & The Creator's MBA Lab
The 2026 Product Roadmap for the Newsletter Profit Club and The Creator’s MBA Lab
Every year, I step back and look at the challenges creators are facing, the systems that matter most, and the habits that actually help people build predictable revenue. Then I design the yearly curriculum for both the Newsletter Profit Club and The Creator’s MBA Lab around the real growth levers that move a business forward.
Today, I want to walk you through the full 2026 roadmap for both programs. Whether you’re focused on newsletter growth or building a rinse-and-repeat business engine, this will give you a month-by-month look at what we’re covering and why it matters.
This roadmap is intentionally practical. Each month builds on the last. Every sprint, workshop, or challenge is designed to help you create momentum without overwhelm, so you’re always working on the right thing at the right time.
Let’s dive in.
Newsletter Profit Club: The 2026 Roadmap
If you want to grow your audience, increase your revenue per email, and finally feel confident about what you’re sending each week, this is the path you’ll follow throughout the year.
January – The 90-Day Newsletter Playbook
We start the year by mapping your first quarter of content, promotions, and revenue. Instead of guessing what to send, you’ll build a clear, 90-day plan that sets the tone for a profitable year.
February – The Audience Explosion Challenge
This month is dedicated to visibility and growth. You’ll follow one simple action per day to expand your audience, build collaboration habits, and establish consistent growth—without relying on luck or algorithms.
March – The Newsletter Roundtable
You’ll join me and several standout newsletter creators for real conversations about what’s working in 2026. You’ll see behind-the-scenes metrics, experiments, and get actionable feedback you can apply immediately.
April – The AI Automation Lab
This sprint is all about leverage. You’ll implement four core automations—Welcome, Nurture, Re-engage, and Promo—so your newsletter works for you even when you’re away from your desk.
May – Data to Dollars Challenge
This month is dedicated to turning your numbers into profit. You’ll track and interpret the key metrics that matter most and build a simple dashboard that shows you where your opportunity is hiding.
June – Collab Fest
Growth doesn’t happen in a vacuum. In June, you’ll plan and complete a collaboration, feature, or newsletter swap that expands your reach and strengthens your relationships in the creator space.
July – The Lead Magnet Lab
Your opt-in sets the tone for your entire newsletter. This sprint helps you create or refine a lead magnet and landing page that actually converts.
August – Welcome Experience Makeover
You’ll turn your first impression into a memorable one. By reshaping your welcome sequence and onboarding journey, you’ll boost retention, trust, and future conversions.
September – Sponsor System Week
This month goes deep into sponsored revenue. You’ll build your media kit, pitch system, and tracking process so you’re ready to attract aligned sponsors with confidence.
October – The Black Friday Profit Party
This two-part implementation sprint helps you plan, write, and schedule your Q4 newsletter campaigns so you can finish the year strong without last-minute stress.
November – The Cash Cow Calendar
You’ll build your 2027 revenue plan from the ground up. This includes offers, sponsorships, content cycles, and key growth windows.
December – The Inbox Awards
We close the year with a celebration of member wins, creative campaigns, and major milestones. You’ll also get a first look at the upcoming year’s calendar.
The Creator’s MBA Lab: The 2026 Roadmap
If you’re building a digital product business with multiple offers, funnels, and revenue streams, this roadmap gives you the systems, sprints, and structure to create predictable growth. The entire year is built around the Creator’s Growth Flywheel: Attract, Engage, Nurture, Retain, and Advocate.
Q1: Foundations of the Growth Flywheel
January – CEO Systems Kickstart
We begin the year by building your Growth Flywheel from the ground up. You’ll map how your offers, funnels, and audience work together, identify your biggest growth gap, and set your quarterly priorities with a simple CEO-level tracking system.
February – The Visibility Engine
This month is all about the Attract stage. You’ll choose your main visibility channel, experiment with lead-generating opportunities, and set up simple AI tools to track where your best subscribers and buyers truly come from.
March – Offer Power Lab + Quarterly Planning Week
March is your messaging month. You’ll refine your offer promise, update your positioning, and gather real Voice of Customer insights so your offers convert more consistently. At the end of the month, you’ll use the Creator’s MBA Playbook to map your Q2 plan and set your next strategic focus.
Q2: Evergreen Funnels Series
April – The Funnel Fix Sprint
You’ll rebuild and optimize your tripwire funnel step-by-step so it becomes a reliable first-purchase engine.
May – The Evergreen Engine Workshop
This month, you’ll turn your best-performing training into an evergreen webinar that sells for you all year long.
June – Always-On Revenue Lab
This sprint ties your funnels together through re-engagement systems, cart recovery, retargeting, and follow-up sequences. By the end, your business feels like it has a heartbeat of its own.
Q3: Optimization, Retention, and Growth
July – Mid-Year Momentum Reset
You’ll evaluate your dashboards, clean up your automations, and update your Growth Flywheel Map so everything is working as intended.
August – The Daily Sales Challenge
A 30-day challenge designed to help you generate daily sales through small tests, consistent tweaks, and daily tracking.
September – Customer Retention Systems Workshop
You’ll design onboarding, loyalty, and re-engagement experiences that keep customers coming back long after the first sale. You’ll also complete your Q4 planning.
Q4: Advocacy and Expansion
October – The Amplify Lab
You’ll launch or refresh your affiliate program, write your swipe copy, and set up simple tracking systems that make referrals easy.
November – Black Friday Profit Party Sprint
You’ll plan your entire Black Friday campaign in advance so the busiest sales month of the year feels calm, strategic, and profitable.
December – Plan 2027 Like a CEO
You’ll review your year’s metrics, map your 2027 Growth Flywheel, and join the Lab’s end-of-year celebration.
Looking Ahead to Your Strongest Year Yet
Both roadmaps were designed with one goal in mind. to help you grow with intention instead of urgency. When you know exactly what to work on each month, everything gets lighter. You stop chasing every new tactic. You stop questioning your direction. And you start building a business that feels steady, spacious, and scalable.
Whether you lean into the Newsletter Profit Club, The Creator’s MBA Lab, or both, you won’t be building alone. Each program gives you a structure to follow. a rhythm to lean on. and a community that understands what you’re building and why it matters.
If you’ve been craving clarity. if you’re tired of treating your business like a patchwork of half-finished ideas. or if you simply want support that helps you stay consistent. the 2026 roadmap was built for you.
Here’s to a year of clearer decisions, simpler systems, and growth you can actually feel in your day-to-day work.
If you’d like to take the next step, I’d love to support you inside the Newsletter Profit Club or the Creator’s MBA Lab. Let’s build something strong together.
