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How to Maximize Every Summit Speaking Opportunity (Before, During, and After)

Most creators treat summit speaking like a box to check — show up, deliver the content, collect the opt-ins. Three weeks later, they can't name a single lasting outcome from the opportunity.

Here's the thing: summit speaking is one of the highest-leverage visibility moves available to digital product creators right now. A single aligned appearance can do in 30 minutes what months of social content can't. But only if you're intentional about it from the pitch all the way through the follow-up.

Here's the exact playbook.

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Blog Destini Copp Blog Destini Copp

Search Is Changing Faster Than Most Creators Realize — Here's Where to Focus

Google just updated its core algorithm — but that's not the shift that should have your attention. The bigger story is AI search: how buyers are using ChatGPT, Perplexity, and Google's AI Overviews to find creators like you before they ever land on your website. Here's what's changing, what it means for your content, and exactly where to focus.

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Blog Destini Copp Blog Destini Copp

What Should I Focus On? (The Answer Isn't More.)

Every creator has a list. Live webinars, virtual summits, evergreen funnels, podcasts, newsletters — all good strategies, all things that have worked for someone. But doing all of them, or even three of them at once, is usually what's keeping you stuck. The real question isn't "what should I add?" It's "what's the one thing that actually moves the needle right now?" Here's the framework I use with my clients to cut through the noise and find that move.

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Blog Destini Copp Blog Destini Copp

Why SMS Is the Missing Piece in Your Newsletter and Digital Product Strategy

Your email list is your most valuable asset — but it's not the only channel that matters. SMS gets 12% click rates compared to email's 2–3%, and when you combine both, you can see up to 97% higher clicks. Here's exactly how newsletter creators and digital product sellers can add SMS to what they're already doing — without rebuilding their strategy from scratch.

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