How to Get Paid by Sponsors Even With a Small List
You don't need a huge list to sell sponsor spots. My newsletter has about 8,000 subscribers and three kinds of spots at $300, $97 and $37. Here's the rate card, the sponsorship page and the rules I use to keep my readers' trust.
How to Sell a Sponsored Gift in Your Newsletter
A brand pays you, your readers get one of your paid products for free and everyone who claims it ends up in your buyer emails. Here's how to pick the product, find the sponsor, price it and set up the coupon.
What Substack's New Sponsorship Formats Mean for Small Newsletters
Substack announced three new ways brands can sponsor a newsletter, and you don't need Substack or a big list to use them. Here's what each format looks like when you have a small newsletter and your own products to sell.
People Pay More for a Newsletter With a Real Person Behind It
The Logic added a $449 tier built around its reporters, and readers paid more for it. I run two brands and still ask every new HobbyScool subscriber to reply. Here's why, how it helps deliverability and four ways a personal newsletter earns.
What to Put on Your Newsletter Sponsorship Page
Most sponsorship pages read like a résumé. Subscriber count, open rate, a contact form. Here are the six blocks that turn it into a page that sells the slot without you being in the room, plus the case for putting your prices in public.
How to Sell Newsletter Sponsorships With a Small List
Wait until 10,000 subscribers, then start selling sponsorships. That advice costs creators years of revenue. A small list does not have a size problem, it has a buyer problem, and the fix is smaller placements sold to people who already know you.
What to Charge for a Newsletter Sponsorship in 2026
Two creators with the same size list charge $75 and $900 for the same slot. Neither is wrong. Sponsorship pricing has almost no visible market, so most creators guess low and leave money there for years. Here is how to build your number instead of picking one.
How to Price Newsletter Sponsorships (What I Charge and Why)
Every sponsorship pricing guide starts with your subscriber count. That's the wrong input. Here are the four decisions that actually set your rate, the numbers I landed on, and the cap mistake that almost cost me $148 an issue.
Newsletter Sponsorships for Small Lists: What Brands Actually Pay For
The most common reason creators don't pursue sponsorships is that they think their list is too small. Here's what brands are actually buying — and why a niche list of 1,500 engaged subscribers can land deals a general list of 50,000 can't.