If October goes quiet, your Black Friday emails land with people who have to remember who you are first. Here are seven October campaigns for digital product businesses, how to pick the one that fits, and a week-by-week plan for the month.

If Black Friday is the only thing you plan, October goes quiet and December sits empty. Here's how to give each month of your fourth quarter its own job, so your whole quarter works together and leads to your signature offer.

You've built a lot of things over the years, but they weren't planned to work together. Here's how to pick your signature offer and map every lead magnet, tripwire and webinar into it, so every campaign you run leads to the same place.

Sephora only runs two big sitewide sales a year, but there's almost always something going on. Here's how to borrow that approach with one campaign a month, so promoting your digital products feels fun and friendly instead of like a big launch every few months.

Google emailed me this morning to say a stranger had been added as an owner of one of my subdomains. I went to look and found an Indonesian gambling site sitting on my domain. Nobody hacked me, I just left one DNS record behind in August, and that was the only thing they needed.

I had 188 Claude skills built and no way to tell whether they covered my business or left half of it uncovered. So I drew an org chart for a business with one person in it. Seven departments, thirty-two seats, and four states every job lands in.

The contributor form is due tomorrow so you grab the checklist you built two years ago for something else. That's where the chain breaks, and it takes the rest of the funnel down with it.

Four hundred people opted in and by week three they've forgotten which summit they found you at. The buyers from a speaking spot mostly show up in month three, and only if somebody planned for them.

You teach the workshop, a few hundred people opt in, and three months later you're trying to work out whether the spot was worth it. A speaking spot can produce three things, and the list bump is the smallest of them.