December Campaign Ideas That Keep Selling After Cyber Monday
People keep buying after Cyber Monday, so December doesn't have to be quiet. Here are seven December campaigns for digital products, from gift memberships to a January waitlist, and how to pick yours.
7 Black Friday Promo Ideas for Digital Product Businesses
Most creators go straight to a discount for Black Friday, but that's one of seven options. Here's the discount math, all seven options with real numbers from HobbyScool, and how to pick the one that fits your business.
October Campaign Ideas That Warm Up Your List Before Black Friday
If October goes quiet, your Black Friday emails land with people who have to remember who you are first. Here are seven October campaigns for digital product businesses, how to pick the one that fits, and a week-by-week plan for the month.
Plan Your Whole Q4 Before You Pick Your Black Friday Offer
If Black Friday is the only thing you plan, October goes quiet and December sits empty. Here's how to give each month of your fourth quarter its own job, so your whole quarter works together and leads to your signature offer.
How to Find Your Signature Offer and Map Everything That Leads to It
You've built a lot of things over the years, but they weren't planned to work together. Here's how to pick your signature offer and map every lead magnet, tripwire and webinar into it, so every campaign you run leads to the same place.
What Sephora Can Teach You About Promoting Your Digital Products
Sephora only runs two big sitewide sales a year, but there's almost always something going on. Here's how to borrow that approach with one campaign a month, so promoting your digital products feels fun and friendly instead of like a big launch every few months.
A Stranger Took Over My Subdomain After I Canceled an App
Google emailed me this morning to say a stranger had been added as an owner of one of my subdomains. I went to look and found an Indonesian gambling site sitting on my domain. Nobody hacked me, I just left one DNS record behind in August, and that was the only thing they needed.
The Org Chart For A One Person Business
I had 188 Claude skills built and no way to tell whether they covered my business or left half of it uncovered. So I drew an org chart for a business with one person in it. Seven departments, thirty-two seats, and four states every job lands in.
How to Pick the Free Gift for Your Speaking Spot
The contributor form is due tomorrow so you grab the checklist you built two years ago for something else. That's where the chain breaks, and it takes the rest of the funnel down with it.