How to Plan 2027 for Your Digital Product Business
Trying to plan a whole year in one afternoon usually leaves you behind by March. Here's how to plan 2027 one quarter at a time, from looking back at 2026 to picking three goals and mapping them across 12 weeks.
HobbyScool Brought In $44,393. Here Is What I Kept.
Everybody posts the gross number. Almost nobody posts what was left after affiliates, ads and refunds came out of it. Here is one real month inside HobbyScool, line by line, plus the number I'm actually building toward and why it has nothing to do with the monthly total.
8 Campaigns to Borrow From Big Retailers
Target, Amazon, Starbucks, Sephora and Apple ran a lot more than sales this year. Here are eight of their campaigns, from a made-up holiday to a bring-a-friend pass, and the version of each one you can run in your digital product business.
Launches vs. Campaigns: A Better Way to Sell Digital Products
A launch puts your whole quarter on one week, and when the cart closes you start over from zero. Big retailers run campaigns all year instead, and here's what changes in your business when you do the same.
Fun Campaign Ideas That Don't Feel Salesy
When there's always something going on, promoting feels a lot more fun. Here are seven campaigns for digital products, like scavenger hunts, countdowns and member appreciation weeks, that you can use any month.
December Campaign Ideas That Keep Selling After Cyber Monday
People keep buying after Cyber Monday, so December doesn't have to be quiet. Here are seven December campaigns for digital products, from gift memberships to a January waitlist, and how to pick yours.
7 Black Friday Promo Ideas for Digital Product Businesses
Most creators go straight to a discount for Black Friday, but that's one of seven options. Here's the discount math, all seven options with real numbers from HobbyScool, and how to pick the one that fits your business.
October Campaign Ideas That Warm Up Your List Before Black Friday
If October goes quiet, your Black Friday emails land with people who have to remember who you are first. Here are seven October campaigns for digital product businesses, how to pick the one that fits, and a week-by-week plan for the month.
Plan Your Whole Q4 Before You Pick Your Black Friday Offer
If Black Friday is the only thing you plan, October goes quiet and December sits empty. Here's how to give each month of your fourth quarter its own job, so your whole quarter works together and leads to your signature offer.