Every ‘It’s Too Expensive’ Is a Story Problem
When someone says your course, membership or coaching is too expensive, the first move is usually to drop the price or add more bonuses. Neither one changes the story your buyer tells themselves about the money. Here’s what Mark Cuban figured out on the sales phones and how to use it on your own offers.
Why Plain Subject Lines Get Opened and Clicked
I connected Claude to my Kit account and had it go through 90 days of emails on my 45,000-person HobbyScool list. The subject lines that did best weren't clever. They named a project or a number. Here are the exact lines and what they got.
3 Systems to Keep Running in Your Busiest Month
When a launch takes over, the newsletter goes out late and nobody's promoting the freebie. Here are the three things to keep running every week, how to check on them each quarter and how to keep them going during your busiest month.
Your Subscribers Decide to Buy in the First 48 Hours or Not for Months
A big publisher found that new subscribers either buy in their first 48 hours or wait seven to nine months. Here's how I set up the free gift, tripwire and weekly emails so I catch people in both windows, and why list growth can't stop.
How to Turn One Goal Into a 90-Day Plan You'll Follow
A goal with a due date doesn't tell you what to work on this Tuesday. Here's how to break each goal into the 12 weeks of your quarter, check it against your real hours and keep it moving with a short weekly checklist.
Why You Should Only Set Three Goals Each Quarter
Ten goals in one quarter usually means ten goals half done by the end of it. Here's how to pick up to three, tie each one to a stage of your business and pick the one number that tells you whether it worked.
How to Decide Which Projects Are Worth Your Time
A podcast, a new offer, a website redesign, better welcome emails. When everything sounds good, here's a simple 20-minute way to score your ideas and pick the three that are worth your time this quarter.
How to Find the One Stage Holding Your Business Back
If people are joining your list and then not buying, more traffic won't help much. Here's how to rate the five stages of your business and find the one where people drop off before you set your 2027 goals.
How to Do a Year-End Wrap-Up Before You Plan 2027
The best information you have about 2027 is what actually happened in 2026. Here's how to pull a few numbers and do a one-hour wrap-up of your wins, your lessons and what you'll stop doing before you plan the new year.