How Much Should You Spend on Facebook Ads When You’re Starting Out?
How much should you spend on your first Facebook ads? EverAds recommends about 1 to 3 times your tripwire price per day. Here’s how that lines up with my own rule of thumb, the learning phase math behind it and what a full week of testing costs.
How I Make 50+ Facebook Ads Without a Designer
I like to have 50 or more images in every ad campaign, and I make them without a designer. Here’s my process: angles and copy from Claude, images from ChatGPT and EverAds to load everything into Meta at once, plus how I keep my costs down.
How to Set Up Facebook Ads That Pay for Themselves
I used to optimize my ads for leads, thinking cheap signups would turn into buyers later. They didn’t. Here’s how I set up my Facebook ads now, with a free offer, a tripwire and campaigns optimized for purchases, so they start making their money back right away.
What Changed With Facebook Ads and Why They’re Easier Now
You don’t have to figure out Facebook ads targeting anymore. Facebook now looks at your ad images and copy to find the right people, so your job is making lots of ads with different hooks. Here’s what changed in the past six months and how I set up my ads now.
Why Organic Social Isn’t Enough to Grow Your Business Anymore
If you’ve been posting every day and your sales haven’t moved, it’s not your content. Social media is pay to play now, so you either put lots of time into collaborations or you run paid ads. Here’s why I do both, and why ads are easier now than they’ve ever been.
How I Write Four Newsletters a Week With Claude
My newsletter goes out four times a week and Claude drafts every issue. Here's the setup behind it, from a skill for each edition to my voice rules and the Kit connection, plus the parts I still do myself before anything gets sent.
Three Ways to Make Money From One Idea
Once you have a product idea, you can teach people to build it, build it for them or sell them the tool itself. Here's what each one looks like, what you give up with each one and how to decide where to start.
How to Sell a Sponsored Gift in Your Newsletter
A brand pays you, your readers get one of your paid products for free and everyone who claims it ends up in your buyer emails. Here's how to pick the product, find the sponsor, price it and set up the coupon.
50 Corporate Niches You Can Sell AI Tools To
If you spent years in HR, sales, finance or operations, you already know what those teams waste time on every week. Here are 50 corporate niches you could sell AI tools to, with an idea for each one and how to start with the department you know best.