The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue, $300
  • Featured event, Saturday issue, $97
  • Featured listing in The Lineup, $37
Right if you sell a tool, platform, or event digital product creators would use.
See the rate card
Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
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Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

243: Why Your Funnel Feels Broken (And What to Do Instead)

You’ve built the funnel. You’ve run the traffic. But the sales? They’re stalling. In this post, I break down exactly why your funnel might feel broken—and how to fix it without starting over. If you’re stuck in the “build more funnels” loop, this is the mindset shift you need. Discover why connection, not complexity, is the key to consistent digital product sales.

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Podcast Destini Copp Podcast Destini Copp

242: Why Growth Feels Harder in 2025 (And What Actually Changed)

Wondering why your online business growth feels like pushing a boulder uphill? You’re not imagining it. Traffic is down. Funnels are stalling. Engagement is harder. In this episode, I unpack why 2025 feels so different—and introduce you to the Creator’s Growth Flywheel. This model is your path to building momentum that compounds. You’ll learn what still works, what’s broken, and how to align your efforts into one cohesive, modern system.

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Podcast Destini Copp Podcast Destini Copp

239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month

What if you could scale your business, serve your clients, and create consistent content—without doing it all yourself? Brittany Long shares how AI cloning helped her reclaim 40+ hours a month and build a sustainable, scalable business model using video, voice, and written clones. If you're ready to automate with heart, this is the episode for you.

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Podcast Destini Copp Podcast Destini Copp

236: $1M Experiment I’m Running in Public

I’m pulling back the curtain on a real-time experiment to scale HobbyScool into a million-dollar brand I can sell—and I’m sharing everything on Substack. No filters. No polished case studies. Just the messy, honest journey of building in public.

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Podcast Destini Copp Podcast Destini Copp

231: Behind the Scenes of HobbyScool’s Affiliate Program Launch

In this behind-the-scenes post, I share how a long-term growth goal led to the launch of HobbyScool’s affiliate program—and how creative business owners can plug into it for consistent revenue. I walk through the full process, from mapping out our 2026 event calendar to building partnerships that make sense for everyone involved.

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Podcast Destini Copp Podcast Destini Copp

230: What If This Could Replace Your Daily Content Grind?

Feeling burnt out from constant content creation? In this episode, I chat with Zach Spuckler about using Facebook ads to grow your email list on autopilot—without the burnout. Discover how a simple $15/day ad strategy can help you buy back your time and finally scale your business with ease.

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Podcast Destini Copp Podcast Destini Copp

229: Why Self-Paced Courses Are Dying—and What’s Replacing Them

“The way we teach online is evolving fast—and AI is driving the shift.”
In this episode, I sat down with Monica Froese to talk about why self-paced courses are no longer cutting it, how AI is transforming the digital product landscape, and what we’re both doing to future-proof our businesses. From GPT-powered tools to scalable support models, we cover it all. If you’re feeling behind, overwhelmed, or just ready for something new, this conversation will spark fresh ideas and renewed momentum.

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Podcast Destini Copp Podcast Destini Copp

227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)

So many entrepreneurs are using AI to save time—but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable.

Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell. From AI-enhanced templates to custom GPTs and live workshops, I walk you through five actionable ways to make AI part of your offer stack—no tech expertise required.

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Podcast Destini Copp Podcast Destini Copp

226: Turn Subscribers Into Fans with a High-Converting Welcome Email

If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.

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Podcast Destini Copp Podcast Destini Copp

225: How I Run 4+ Memberships Without a Community Platform

“Wait… you can have a membership without a community?” That simple question stopped me in my tracks—and inspired this episode. I’m pulling back the curtain on exactly how I run four active memberships (soon to be five!) with high-touch support and zero Facebook groups, Circle communities, or endless chats. If the idea of being available 24/7 drains you, this episode will show you another way.

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.