The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue, $300
  • Featured event, Saturday issue, $97
  • Featured listing in The Lineup, $37
Right if you sell a tool, platform, or event digital product creators would use.
See the rate card
Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

247: The One Stage That’s Slowing Down Your Entire Business

Your business isn’t broken. It’s just misaligned. In this episode of the Creator’s MBA podcast, I walk you through why your efforts may not be converting to growth, and how to fix it. Learn how the Creator’s Growth Flywheel can reveal the single stage slowing down everything and how to use a quick diagnostic to get clarity and results fast. If your business feels close but not quite there, this is the clarity you’ve been missing.

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Podcast Destini Copp Podcast Destini Copp

246: The Missing Stage That Turns Customers Into Superfans

Most business owners stop short of the growth they deserve because they haven’t activated one crucial piece: the advocacy stage. In this post, I break down what the advocacy stage really is (hint: it’s not just testimonials or word-of-mouth) and why it matters more than ever as we head into 2026. You’ll learn the difference between passive and active advocacy, the two must-have systems for making sharing effortless, and simple ways to start turning your best customers into your best marketers. If you’re ready for your growth to feel a whole lot easier, this is where to start.

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Podcast Destini Copp Podcast Destini Copp

245: Why Your Audience Isn’t Buying

If your audience loves your content but still is not buying, the problem is rarely your offer. It is usually your missing retain stage. In this episode, I break down why warm leads stall out, how the retain stage acts as the bridge between trust and transformation, and what changes in your business when people finally understand the result you help them create. When this stage is fixed, your content connects to your offers, conversions rise, and your revenue becomes more predictable. This is the shift that turns fans into long term customers and moves your business out of hustle mode for good.

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Podcast Destini Copp Podcast Destini Copp

244: Why Consistency Alone Isn’t Enough

Are you sending out weekly newsletters, showing up on social, maybe even podcasting—and still not seeing results? It’s not your consistency that’s the issue. In this episode, I break down why your message and nurture system need a serious upgrade in 2025 if you want real growth. Let’s fix the gap that’s holding your content (and sales) back.

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Podcast Destini Copp Podcast Destini Copp

243: Why Your Funnel Feels Broken (And What to Do Instead)

You’ve built the funnel. You’ve run the traffic. But the sales? They’re stalling. In this post, I break down exactly why your funnel might feel broken—and how to fix it without starting over. If you’re stuck in the “build more funnels” loop, this is the mindset shift you need. Discover why connection, not complexity, is the key to consistent digital product sales.

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Podcast Destini Copp Podcast Destini Copp

242: Why Growth Feels Harder in 2025 (And What Actually Changed)

Wondering why your online business growth feels like pushing a boulder uphill? You’re not imagining it. Traffic is down. Funnels are stalling. Engagement is harder. In this episode, I unpack why 2025 feels so different—and introduce you to the Creator’s Growth Flywheel. This model is your path to building momentum that compounds. You’ll learn what still works, what’s broken, and how to align your efforts into one cohesive, modern system.

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239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month

What if you could scale your business, serve your clients, and create consistent content—without doing it all yourself? Brittany Long shares how AI cloning helped her reclaim 40+ hours a month and build a sustainable, scalable business model using video, voice, and written clones. If you're ready to automate with heart, this is the episode for you.

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236: $1M Experiment I’m Running in Public

I’m pulling back the curtain on a real-time experiment to scale HobbyScool into a million-dollar brand I can sell—and I’m sharing everything on Substack. No filters. No polished case studies. Just the messy, honest journey of building in public.

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Podcast Destini Copp Podcast Destini Copp

231: Behind the Scenes of HobbyScool’s Affiliate Program Launch

In this behind-the-scenes post, I share how a long-term growth goal led to the launch of HobbyScool’s affiliate program—and how creative business owners can plug into it for consistent revenue. I walk through the full process, from mapping out our 2026 event calendar to building partnerships that make sense for everyone involved.

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Podcast Destini Copp Podcast Destini Copp

230: What If This Could Replace Your Daily Content Grind?

Feeling burnt out from constant content creation? In this episode, I chat with Zach Spuckler about using Facebook ads to grow your email list on autopilot—without the burnout. Discover how a simple $15/day ad strategy can help you buy back your time and finally scale your business with ease.

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Podcast Destini Copp Podcast Destini Copp

229: Why Self-Paced Courses Are Dying—and What’s Replacing Them

“The way we teach online is evolving fast—and AI is driving the shift.”
In this episode, I sat down with Monica Froese to talk about why self-paced courses are no longer cutting it, how AI is transforming the digital product landscape, and what we’re both doing to future-proof our businesses. From GPT-powered tools to scalable support models, we cover it all. If you’re feeling behind, overwhelmed, or just ready for something new, this conversation will spark fresh ideas and renewed momentum.

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.