Why You Should Only Set Three Goals Each Quarter
Ten goals in one quarter usually means ten goals half done by the end of it. Here's how to pick up to three, tie each one to a stage of your business and pick the one number that tells you whether it worked.
How to Decide Which Projects Are Worth Your Time
A podcast, a new offer, a website redesign, better welcome emails. When everything sounds good, here's a simple 20-minute way to score your ideas and pick the three that are worth your time this quarter.
How to Find the One Stage Holding Your Business Back
If people are joining your list and then not buying, more traffic won't help much. Here's how to rate the five stages of your business and find the one where people drop off before you set your 2027 goals.
How to Do a Year-End Wrap-Up Before You Plan 2027
The best information you have about 2027 is what actually happened in 2026. Here's how to pull a few numbers and do a one-hour wrap-up of your wins, your lessons and what you'll stop doing before you plan the new year.
How to Plan 2027 for Your Digital Product Business
Trying to plan a whole year in one afternoon usually leaves you behind by March. Here's how to plan 2027 one quarter at a time, from looking back at 2026 to picking three goals and mapping them across 12 weeks.
HobbyScool Brought In $44,393. Here Is What I Kept.
Everybody posts the gross number. Almost nobody posts what was left after affiliates, ads and refunds came out of it. Here is one real month inside HobbyScool, line by line, plus the number I'm actually building toward and why it has nothing to do with the monthly total.
8 Campaigns to Borrow From Big Retailers
Target, Amazon, Starbucks, Sephora and Apple ran a lot more than sales this year. Here are eight of their campaigns, from a made-up holiday to a bring-a-friend pass, and the version of each one you can run in your digital product business.
Launches vs. Campaigns: A Better Way to Sell Digital Products
A launch puts your whole quarter on one week, and when the cart closes you start over from zero. Big retailers run campaigns all year instead, and here's what changes in your business when you do the same.
Fun Campaign Ideas That Don't Feel Salesy
When there's always something going on, promoting feels a lot more fun. Here are seven campaigns for digital products, like scavenger hunts, countdowns and member appreciation weeks, that you can use any month.