How to Raise Your Prices Without Losing Buyers
You’re pretty sure your course, membership or template is priced too low, but raising the price feels like a gamble. Here’s the order that makes it easier: find the buyers’ story, change the comparison, update the page and then raise the price for new buyers and watch what happens.
The Questions That Get Buyers to Tell You Why They Buy
It’s easy to write your sales page around a guess about why people buy. Here’s how to find the real reason. Write your guesses down, talk to three buyers and a few people who almost bought, ask four simple questions and listen for the words that keep coming up.
Why Members Cancel (and the Story They Tell Themselves)
Every month the charge hits a member’s card and they decide again whether your membership is worth it. Here are the cancel stories I see most in memberships, how to find the ones your members are telling and what to fix first so they stay longer.
What Is Your Offer Being Compared To?
When someone says your course costs too much, they’re comparing it to something, like free YouTube videos, a $20 book or Netflix. Here’s how to spot the comparison your buyers use now and give them a better one on your sales page and on sales calls.
Every ‘It’s Too Expensive’ Is a Story Problem
When someone says your course, membership or coaching is too expensive, the first move is usually to drop the price or add more bonuses. Neither one changes the story your buyer tells themselves about the money. Here’s what Mark Cuban figured out on the sales phones and how to use it on your own offers.
Why Plain Subject Lines Get Opened and Clicked
I connected Claude to my Kit account and had it go through 90 days of emails on my 45,000-person HobbyScool list. The subject lines that did best weren't clever. They named a project or a number. Here are the exact lines and what they got.
3 Systems to Keep Running in Your Busiest Month
When a launch takes over, the newsletter goes out late and nobody's promoting the freebie. Here are the three things to keep running every week, how to check on them each quarter and how to keep them going during your busiest month.
Your Subscribers Decide to Buy in the First 48 Hours or Not for Months
A big publisher found that new subscribers either buy in their first 48 hours or wait seven to nine months. Here's how I set up the free gift, tripwire and weekly emails so I catch people in both windows, and why list growth can't stop.
How to Turn One Goal Into a 90-Day Plan You'll Follow
A goal with a due date doesn't tell you what to work on this Tuesday. Here's how to break each goal into the 12 weeks of your quarter, check it against your real hours and keep it moving with a short weekly checklist.