How to Get Paid by Sponsors Even With a Small List
You don't need a huge list to sell sponsor spots. My newsletter has about 8,000 subscribers and three kinds of spots at $300, $97 and $37. Here's the rate card, the sponsorship page and the rules I use to keep my readers' trust.
What You Could Sell to HR and People Teams
If you've worked in HR or recruiting, you already know where the hours go, from handbook questions to job posts to review season. Here are AI tools you could build and sell to five kinds of HR and people teams, with prices to test and where to find buyers.
How to Turn an Old Workshop Into a Sponsored Free Week
That workshop recording that made money once can earn again. A sponsor pays to make it free for a week, everyone who registers joins your list and your follow-up emails sell the next thing. Here's the full setup.
How to Get New Subscribers From Other People's Audiences
The quickest way to get new subscribers is to show up in front of someone else's audience. Here are the four ways I do it, what to give away when you get there and what to send people in their first few weeks so they stay.
What You Could Sell to Home and Property Businesses
Real estate agents, contractors, cleaners and landscapers all have customers waiting to hear what's going on. Here are the AI tools and digital products you could sell to 11 home and property businesses, with a price to test and where to find buyers.
How Much Should You Spend on Facebook Ads When You’re Starting Out?
How much should you spend on your first Facebook ads? EverAds recommends about 1 to 3 times your tripwire price per day. Here’s how that lines up with my own rule of thumb, the learning phase math behind it and what a full week of testing costs.
How I Make 50+ Facebook Ads Without a Designer
I like to have 50 or more images in every ad campaign, and I make them without a designer. Here’s my process: angles and copy from Claude, images from ChatGPT and EverAds to load everything into Meta at once, plus how I keep my costs down.
How to Set Up Facebook Ads That Pay for Themselves
I used to optimize my ads for leads, thinking cheap signups would turn into buyers later. They didn’t. Here’s how I set up my Facebook ads now, with a free offer, a tripwire and campaigns optimized for purchases, so they start making their money back right away.
What Changed With Facebook Ads and Why They’re Easier Now
You don’t have to figure out Facebook ads targeting anymore. Facebook now looks at your ad images and copy to find the right people, so your job is making lots of ads with different hooks. Here’s what changed in the past six months and how I set up my ads now.