How to Use Claude to Plan Your 2027 Quarters
It's hard to be honest with yourself about your own business when you plan alone. Here's how to use Claude to ask the questions, do the math and push back on your plan for 2027, while you make the final decisions.
Will AI Inbox Summaries Hurt Your Newsletter?
Gmail and Apple can now summarize your emails before anyone reads them. Here's which newsletters that hurts, what publishers are doing about it, and how to check your last four issues for the parts a summary can't replace.
The 10-Minute Monthly Check-In for Your Business
A 90-day plan feels clear on day one and gets forgotten by week five. Here's the ten-minute check-in to do at the end of every month so you still have time to change course before the quarter ends.
How to Use Your Buyers’ Own Words on Your Sales Page
Your sales page sounds like a brochure because you wrote it in your words. Here’s where to find the words your buyers already use, from replies to call notes and exactly where to put them on the page, from the headline to the spot right next to your price.
Pricing Low-Ticket and High-Ticket Offers Isn’t the Same Job
A $47 workshop and a $2,000 coaching program can’t be priced with the same rules. Low-ticket buyers want their afternoon back and high-ticket buyers want a bigger change with someone in their corner. Here’s how the buying story and the comparison change at each price and what goes on each page.
How to Raise Your Prices Without Losing Buyers
You’re pretty sure your course, membership or template is priced too low, but raising the price feels like a gamble. Here’s the order that makes it easier: find the buyers’ story, change the comparison, update the page and then raise the price for new buyers and watch what happens.
The Questions That Get Buyers to Tell You Why They Buy
It’s easy to write your sales page around a guess about why people buy. Here’s how to find the real reason. Write your guesses down, talk to three buyers and a few people who almost bought, ask four simple questions and listen for the words that keep coming up.
Why Members Cancel (and the Story They Tell Themselves)
Every month the charge hits a member’s card and they decide again whether your membership is worth it. Here are the cancel stories I see most in memberships, how to find the ones your members are telling and what to fix first so they stay longer.
What Is Your Offer Being Compared To?
When someone says your course costs too much, they’re comparing it to something, like free YouTube videos, a $20 book or Netflix. Here’s how to spot the comparison your buyers use now and give them a better one on your sales page and on sales calls.