What Can AI Do for Your Business? Here’s Everything Mine Runs
People ask me what AI can do for their business, and my answer is about everything you do over and over with the same steps. Here's every scheduled task Claude runs across Creator's MBA and HobbyScool, from my morning sales report to member audits, and how to pick your first one.
What Substack's New Sponsorship Formats Mean for Small Newsletters
Substack announced three new ways brands can sponsor a newsletter, and you don't need Substack or a big list to use them. Here's what each format looks like when you have a small newsletter and your own products to sell.
The Report My Real Estate Agent Never Sent
Our house has been on the market and our agent wasn't sending updates, so we assumed nothing was happening. A simple weekly report would have fixed that, and the same kind of gap shows up in almost every industry. Here's how to spot one and build something to sell.
People Pay More for a Newsletter With a Real Person Behind It
The Logic added a $449 tier built around its reporters, and readers paid more for it. I run two brands and still ask every new HobbyScool subscriber to reply. Here's why, how it helps deliverability and four ways a personal newsletter earns.
How to Use Claude to Plan Your 2027 Quarters
It's hard to be honest with yourself about your own business when you plan alone. Here's how to use Claude to ask the questions, do the math and push back on your plan for 2027, while you make the final decisions.
Will AI Inbox Summaries Hurt Your Newsletter?
Gmail and Apple can now summarize your emails before anyone reads them. Here's which newsletters that hurts, what publishers are doing about it, and how to check your last four issues for the parts a summary can't replace.
The 10-Minute Monthly Check-In for Your Business
A 90-day plan feels clear on day one and gets forgotten by week five. Here's the ten-minute check-in to do at the end of every month so you still have time to change course before the quarter ends.
How to Use Your Buyers’ Own Words on Your Sales Page
Your sales page sounds like a brochure because you wrote it in your words. Here’s where to find the words your buyers already use, from replies to call notes and exactly where to put them on the page, from the headline to the spot right next to your price.
Pricing Low-Ticket and High-Ticket Offers Isn’t the Same Job
A $47 workshop and a $2,000 coaching program can’t be priced with the same rules. Low-ticket buyers want their afternoon back and high-ticket buyers want a bigger change with someone in their corner. Here’s how the buying story and the comparison change at each price and what goes on each page.